The organization was going to pay for the ads just like any other entity would. Interestingly, "According to Boyd, the donations came rolling in�after just two hours the group had met its goal." They raised $75,000 through an e-mail campaign in 2 hours!
Billboard Ban
Viacom won't run the ad but you can view it on MoveOn.org's website.
MoveOn.org's poster:

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